It looks like I didn’t set up the Google+ page right the first time. I created a “business” gmail account and apparently treated that as if it were a G+ business page. OOPS!
I should have just left that account alone and created a Google+ business page from there instead, or just used my original, personal gmail account. Anyway, I’m still trying to get it all figured out.
I’m starting to get the hang of working with our carpet cleaning and restoration website. I’m also doing pretty good at maintaining the facebook company page, but that can probably be attributed to the fact that I’m a facebook junkie anyway.
The Spotterdog linkedin page is a little more cumbersome as far as navigation goes, but I’m beginning to think it’s just that linkedin isn’t really designed for promotions, blogging, company updates, etc, in the same way some other social media platforms are. If I’m wrong about that I’m sure I’ll figure it out sooner or later.
The twitter account for Professional Carpet Systems will probably not see a whole lot of use. I can’t really see how I can leverage the power of 140 characters in any way that I, if I were a follower, would actually care about. Maybe it’s lack of imagination on my part or a particular cynicism I have, and a bias against traditional “marketing strategies.”
Marketing…I have a bit of a love/hate relationship with it. I hate *selling*! I love talking about what we do and how we might be able to help, but that isn’t selling, it isn’t “closing” and it isn’t fast, but even as aggressive as I am when it comes to normal conversation, I don’t like being pushy to get into people’s pockets. Either there’s an honest need for service that I can help with (Ideally better than our competition, which I think we do) or there isn’t, in which case I’ll see what I can do to find someone who CAN solve the particular problem.
After over 25 years of training, field experience, and experimentation with chemicals, equipment, processes, etc, I’m confident that as far as carpet cleaning and restoration goes, we ARE the best in the area (or at least tied with 2 other companies that are one man operations and HIGH priced compared to us) and have a boutique style operation in a market segment that perceives our services as a commodity. However, being the best (or tied for it) does not generate calls, does not let people know about us, and that’s where marketing and advertising come into play. And with a gazillion different companies all trying to generate calls and prospects, and all claiming to be the best, or the cheapest, or the whatever, a successful message that isn’t loaded with hyperbole or rhetoric is hard to come up with. So, instead of hyperbole, we added services based on customer service areas, like before and after job documentation and address tracking for the multifamily (apartment) market, a 200% guarantee to help with a prospective client’s peace of mind, a 7 day spot and spill warranty…etc.
Unfortunately, just adding those things doesn’t get the phone to ring either. They need to be communicated, and that communication costs money and goes up against a wall of skepticism because we’re so bombarded with marketing messages 24/7 anyway, and we’ve all become at least a little jaded toward marketing messages…at least that’s my thought.
So, any suggestions on how to cut through the hype with an honest message that will work? I’m all ears, friends.
Position: Director-Marketing & Media Relations / Certifications: Certified Restorer #00464