Residential Cleaning

“Nasty” 15 Year Old Carpet : 2 Bachelors & A Dog – Yeah…We Can Clean That!

“I have 15 year old carpet which has lived under two bachelors and a dog. It was nasty and I almost gave up and replaced it. After your cleaning the carpet looks fantastic! I’m amazed at how it looks. It certainly doesn’t look like 15 year old carpet and I have to look real hard to see a shadow of some of the really stubborn stains. This will definitely help my house sell. Thank you!”

- Keith Jones

I’ll post some of the before and after pics when they finally hit my inbox.

Technology, Marketing, and Creating a Buzz Without Hyperbole – How is it done?

It looks like I didn’t set up the Google+ page right the first time.  I created a “business” gmail account and apparently treated that as if it were a G+ business page.  OOPS!

I should have just left that account alone and created a Google+ business page from there instead, or just used my original, personal gmail account.  Anyway, I’m still trying to get it all figured out.

I’m starting to get the hang of working with our carpet cleaning and restoration website.  I’m also doing pretty good at maintaining the facebook company page, but that can probably be attributed to the fact that I’m a facebook junkie anyway.

The Spotterdog linkedin page is a little more cumbersome as far as navigation goes, but I’m beginning to think it’s just that linkedin isn’t really designed for promotions, blogging, company updates, etc, in the same way some other social media platforms are.  If I’m wrong about that I’m sure I’ll figure it out sooner or later.

The twitter account for Professional Carpet Systems will probably not see a whole lot of use.  I can’t really see how I can leverage the power of 140 characters in any way that I, if I were a follower, would actually care about.  Maybe it’s lack of imagination on my part or a particular cynicism I have, and a bias against traditional “marketing strategies.”

Marketing…I have a bit of a love/hate relationship with it.  I hate *selling*!  I love talking about what we do and how we might be able to help, but that isn’t selling, it isn’t “closing” and it isn’t fast, but even as aggressive as I am when it comes to normal conversation, I don’t like being pushy to get into people’s pockets.  Either there’s an honest need for service that I can help with (Ideally better than our competition, which I think we do) or there isn’t, in which case I’ll see what I can do to find someone who CAN solve the particular problem.

After over 25 years of training, field experience, and experimentation with chemicals, equipment, processes, etc, I’m confident that as far as carpet cleaning and restoration goes, we ARE the best in the area (or at least tied with 2 other companies that are one man operations and HIGH priced compared to us) and have a boutique style operation in a market segment that perceives our services as a commodity.  However, being the best (or tied for it) does not generate calls, does not let people know about us, and that’s where marketing and advertising come into play.  And with a gazillion different companies all trying to generate calls and prospects, and all claiming to be the best, or the cheapest, or the whatever, a successful message that isn’t loaded with hyperbole or rhetoric is hard to come up with.  So, instead of hyperbole, we added services based on customer service areas, like before and after job documentation and address tracking for the multifamily (apartment) market, a 200% guarantee to help with a prospective client’s peace of mind, a 7 day spot and spill warranty…etc.

Unfortunately, just adding those things doesn’t get the phone to ring either.  They need to be communicated, and that communication costs money and goes up against a wall of skepticism because we’re so bombarded with marketing messages 24/7 anyway, and we’ve all become at least a little jaded toward marketing messages…at least that’s my thought.

So, any suggestions on how to cut through the hype with an honest message that will work?  I’m all ears, friends.


Tips For Longer Carpet Life

A fellow Professional Carpet Systems owner in Nashville, Jamie O’Connor, sent this out just today and I think it bears repeating.

Your carpets and rugs represent a sizable investment.  So why don’t they stay looking like new after a few years?

Most carpet is made of synthetic fibers such as: nylon, olefin, polyester, and some acrylic. These synthetic fibers rarely wear out (except on stairs), instead they ugly out. What I mean by that is, the fibers crush, or mat down, or flatten out.

They also abrade or get scratched. You see, your carpets are made up of thousands upon thousands of very small thread-like fibers that are twisted together. These fibers are basically translucent pieces of plastic. That means that light can pass through them, like a colored Plexiglas. You know how Plexiglas looks after it gets scratched, dull and dirty.

What scratches carpet is gritty soil and sand that is left in the carpet and when it is walked on it rubs against the fibers and scratches them.

After so much of this scratching, you can clean the soil and sand out but the damage already done is irreversible and you get is what we call in the carpet cleaning industry …

traffic lane gray. This is where the fibers are clean, but since they are so scratched up they do not reflect the light back to the eyes and now take on a dull appearance which is commonly mistaken for soiled carpets.

Here are some tips that will help extend the life of your carpets and rugs.

1. Use walk off mats.

2. Vacuum your carpets regularly.

3. Have your carpets professionally ‘Steam Cleaned’ a minimum of once per year, more often if you have pets or children.

4. Maintain your vacuum cleaner.

5. Have your carpets retreated with stain and soil resistant products regularly after a through, deep cleaning.

6. Remove spots quickly

If you’re in Nashville, he’s got a great special going for new clients right now: $50 off, so give him a call at


Their website address is

If you’re in the Memphis area check out our various specials HERE, then give us a call at


Memphis Apartment & Real Estate Professionals – Win a Kindle Fire!
Kindle Fire - Memphis Apartment Contest

Win a Kindly Fire!

We are going to give away a Kindle Fire after we’ve reached 100 subscribers to Spotter’s News & Views newsletter.  Our first issue will be sent out to the real estate & apartment industry professionals in July (those who have subscribed, that is).  So, if you are in the Memphis, Tennessee area and you’re actively employed in the Memphis apartment or real estate industry in any way; real estate agent, real estate broker, apartment manager, assistant manager, leasing agent, maintenance supervisor, maintenance staff, or property manager, then you should subscribe to the newsletter.  Who knows, you could be the lucky winner!

Good Luck!

Subscribe at our website or Click on Spotter to subscribe:  Don’t wait too long.

Updates to the site – functionality

Customers can now send us their carpet cleaning work by uploading a work order directly into the upload area of the order form.

Customers can also upload video testimonials or testimonials on letterhead directly and get $20 off their next service.

The file size maximum is only 1 meg right now, but I’ll be working on changing that one very soon.

I really hope you find the added functionality useful and a bit of a time saver.  That’s an important part of what we’re trying to do; make things easier.

Feel free to send your comments and suggestions to us because we want to know what you think

Online Ordering Page

Testimonial Page

1st Cleaning Special & Audio/Video Content

I got a TON of work done today on the website.  I removed the static image from the front page and replaced it with our television commercial.  I added our radio commercial on a few select pages, as well.  I updated our residential specials page by offering our first special offer for this website.

The TV Commercial:

The Radio Spot:

Our Current Specials Page for discerning home-owners: Click Here!

I LOVE FEEDBACK – so tell me what you think.

Anyway, I think I’m going to take a little break from the PCS/SpotterDog website, and start to work on, it needs a TON OF WORK and I don’t look forward to it.

Have a great evening, folks!