Memphis Apartment & Real Estate Professionals – Win a Kindle Fire!


Kindle Fire - Memphis Apartment Contest

Win a Kindly Fire!

We are going to give away a Kindle Fire after we’ve reached 100 subscribers to Spotter’s News & Views newsletter.  Our first issue will be sent out to the real estate & apartment industry professionals in July (those who have subscribed, that is).  So, if you are in the Memphis, Tennessee area and you’re actively employed in the Memphis apartment or real estate industry in any way; real estate agent, real estate broker, apartment manager, assistant manager, leasing agent, maintenance supervisor, maintenance staff, or property manager, then you should subscribe to the newsletter.  Who knows, you could be the lucky winner!

Good Luck!

Subscribe at our website or Click on Spotter to subscribe:  Don’t wait too long.

Updates to the site – functionality


Customers can now send us their carpet cleaning work by uploading a work order directly into the upload area of the order form.

Customers can also upload video testimonials or testimonials on letterhead directly and get $20 off their next service.

The file size maximum is only 1 meg right now, but I’ll be working on changing that one very soon.

I really hope you find the added functionality useful and a bit of a time saver.  That’s an important part of what we’re trying to do; make things easier.

Feel free to send your comments and suggestions to us because we want to know what you think

Online Ordering Page

Testimonial Page

Newsletter Tip #1 – How to find good material…


Quick tip for entrepreneurs who are thinking of putting out a newsletter…

Don’t sweat finding stuff to write about.

Decide WHAT you want to write about, and then…

Set up a Google Alert for those topics.

Take what you get from the Google Alerts and then write some stuff about what you learned from the alerts and tell why it’s important or cool info.

Remember to give credit to the original source of the information by saying, “According to _______________ ‘s (article, blog, recent post, information page) such and such happened (will happen), can/should be done, etc.”

Yeah, you’ll still have to write, but at least it’s in your own words and you’re still disseminating information to your prospects/clients that you want to put out there, and in your own words.

Hope it helps!


Our Facebook Forum – Check it out and LIKE it.


Okay, thanks to Miranda at Randam Art, I learned about a Forum application that can be added to our Facebook page.

Finally installed and I want everyone who may have a carpet cleaning question to feel free to post their questions here.

Post your own successful DIY tips for stain removal.

Tell us (and everyone else) how we did when we cleaned your carpet.

Suggest improvements to our online marketing efforts.

We want you to see us as a trusted resource that is responsive to your wants and needs. Help us be better.

Go check it out HERE:

NOTE: The link will direct you to an “App page” that will tell you that the app can post on your behalf.  This means that when you like or share something from the Forum page that it will update your “recent activity”.  It’s a safe app with a lot of small business subscribers.



Lots of Work


Bob put in a lot of work on this, and I appreciate it, hope others find some helpful information here.

1st Cleaning Special & Audio/Video Content


I got a TON of work done today on the website.  I removed the static image from the front page and replaced it with our television commercial.  I added our radio commercial on a few select pages, as well.  I updated our residential specials page by offering our first special offer for this website.

The TV Commercial:

The Radio Spot:

Our Current Specials Page for discerning home-owners: Click Here!

I LOVE FEEDBACK – so tell me what you think.

Anyway, I think I’m going to take a little break from the PCS/SpotterDog website, and start to work on, it needs a TON OF WORK and I don’t look forward to it.

Have a great evening, folks!

SEO Work is done…for now.


I finally got the seo work done on the website.  I’m fairly sure I’m going to have to mess with it every week or two after I see how what I’ve already done ends up working.  I guess I should know that in a month or two, so for now I think I’m probably done with SEO work for a while.

I was also able to get the live client services chat plugin installed…finally.  Now to get everyone here (myself included) to make it a habit of logging into the admin site and keeping it open all day so we’re actually available to answer questions when someone goes to the website.

Probably need to spend the vast majority of my time right now working on promoting the website and the Facebook pay, eh?

Speaking of which, if you haven’t done so already, click on the Facebook icon at the top of the page and “LIKE” us.  ;-)

Take care!

New Order Page for Apartment Properties


I played around with the oscommerce plugin for ordering, but it would have been WAY too unwieldy for the customers, not to mention a royal pain for me to edit and get just right, so I deleted it.  I replaced it with a simple order form that sends us email so we can get the work scheduled then confirm the appointment times with either a phone call or an email.  People are getting way too busy to be on the phone for long, and doing it this way allows the very busy property managers (is there any other kind?  Nope.) to do it all via the web page form and email.  Yeah, it’s more convenient.

The only question now is will the form be used much.  For decades the managers and maintenance supervisors have used the phone almost exclusively, though we are seeing a rise in emails from commercial accounts a very few apartment communities.  The option is, and always will be, there for the clients to call in their orders, fax in their orders, or email their orders.  This is just another option for when it might be more convenient to just open a webpage and type in the information.

I like it, but then again I’m biased.  If you haven’t seen it you can take a look at it right here: Apartment Online Ordering Page


Tell me what you think

This is a TON of work..


…especially for a non-coding person like me.  I’ve got the framework set up for online ordering for the apartment division services.  I’m afraid that there is no way to have 2 different shopping areas so I’m going to have to have one e-commerce area that has a category for apartments and a category for residential services.  There is a fairly large problem with that, though.

There are a lot of people who do not understand why we charge so much less for apartment services than residential services.  For example, to provide a standard steam cleaning in a 2 bedroom apartment we charge $45, but for the same amount of carpet in a residential environment (approximately 640 square feet) the price would be $192.

A simple explanation as to why this is the case:

1) The cost to acquire a new client, whether it’s an apartment community or a home-owner, is approximately the same.

2) The cost of chemicals and equipment to provide the service is approximately the same.

3) The cost of labor is substantially higher for the residential home because of the necessity of communication before, during, and after the cleaning.  There is a higher standard of care in this market segment.

4) A homeowner will utilize our services an average of once every 15 months over a 6 year period, or 4.8 times for a total revenue of $921.

5) An apartment community with 200 units will have us clean approximately 8 apartments each month and need an average of $60 in additional services for each apartment: approximately $60,500 over the same 6 year time frame.

The result:  We are able to, because of the revenue and workload expectations that allow us to maintain a staff of trained technicians, provide apartment communities with a substantially reduced pricing structure.

Just a couple of the many facets of business that occasionally require an explanation because we do get asked why we charge different amounts for the same service every once in a while – quantity discounts and economies of scale.

Website Back Up – Whew


As you can probably tell, I was able to get the website repaired, after fretting for hours and trying to get help from our hosting company.  Apparently I didn’t actually “delete” everything, instead I just “trashed” the pages.  All I had to do was find the trash bin in the program, remove them from the trash, then republish and organize the pages.  How did I learn this?

Special thanks to the WordPress Memphis folks, especially Otto, who I did end up buying a beer for.  If you use WordPress I can’t recommend highly enough both the group and Otto when it comes to resources that will help you get it all figured out.